PROFILE: Wo! Who can stop the Olamide juggernaut?
The music industry hasn’t seen a phenomenon like Olamide for the longest time. After bursting into the music scene in 2011 with a hit single, Eni Duro preceding the debut album, Rapsodi , Olamide has remained in the public eye as a voice of the street. Initially dismissed as a copycat of the musical stylings of Da Grin with his Yoruba infused rap, Olamide carved a niche for himself following the untimely death of Da Grin . His strategy was simple, taking the musical sub-genre of Yoruba rap,-of which Lord of Ajasa is credited as a pioneer,- and simplifying it beyond the level which Da Grin had previously made commercial. Olamide went on to pen lyrics that soared beyond tales of impending doom, and chose to unify people in the clubs, on the streets and in dance halls. Olamide has been consistent. And prolific. When it comes to churning out hit after hit, no one does it better. Davido ...